How Method keeps Wearing Williams moving with less busywork and more business

Meet Wearing Williams: Supplying more than just products

Based in Manitoba, Canada, Wearing Williams is a trusted supplier and distributor specializing in high-quality products for building maintenance, construction, and manufacturing industries—and some more niche fields like medical and aerospace. With over 60 years in the business, they offer a diverse range of products, including:

• Sealants and adhesives
• Laboratory furniture and fume hoods
• Industrial equipment and tools

But it’s not just about supplying the right products—for Wearing Williams, it starts with understanding project goals. The team then offers expert advice on the most effective solutions. 

For instance, when working on a cancer research facility expansion in Manitoba, they didn’t just supply lab furniture—they worked closely with contractors and suppliers to design a stainless steel solution tailored to the facility’s unique needs. 

Whether it’s optimizing warehouse storage for Sleep Country Canada or outfitting aerospace facilities with precision racking, Wearing Williams is there every step of the way. 

As the VP of Sales and Marketing, Ilya Yunanov ensures smooth client interactions, negotiates with manufacturers and suppliers, and equips his team to deliver the outstanding service Wearing Williams is known for. We had the opportunity to speak with him about the company’s journey with Method.

Disconnected and costly: Why Wearing Williams needed change

Before adopting Method CRM, Wearing Williams faced significant operational inefficiencies and an outdated ERP system that the current team inherited. Key challenges included:

• Cumbersome remote access that required VPN connections for off-site logins
• Time-consuming, manual tasks like inventory updates and document creation
• Delays in order fulfillment and verification that impacted customer satisfaction
• Disconnected systems and a limited integration with QuickBooks
• A very high monthly cost

Picture this: a customer calls, insisting their team never picked up an order. But with stacks of paperwork and no digital record, there’s no way to prove otherwise. Maybe the order was misplaced, maybe it was picked up by the wrong person—there’s no clear answer. 

“In the past, we could have a case where we’d get an order, but couldn’t verify whether it was physically completed. Or we could have a customer who’d say, ‘Hey my guy didn’t pick up those two containers.’ We had no way of verifying whether the one who picked up the goods was the customer.” 

– Ilya Yunanov, VP of Sales and Marketing

These gaps in traceability slowed down fulfillment, delayed invoicing, and put customer trust at risk. The team needed a system that could track every step—from order placement to pickup—without relying on guesswork.

How Wearing Williams left inefficiency behind with Method

Wearing Williams transitioned to Method for its: 

Customization that fits their business. With dedicated support, they built custom workflows for automated order tracking, invoicing, and more.

Instant, two-way QuickBooks sync, where customers, invoices, and payments update in real time.

Smart automation that speeds things up. Fulfillment runs smoother, errors are down, and simplified processes keep operations moving fast.

“It’s a constant improvement and that’s what I love. So the ease of use, the smart system, the ease of connection, ease of integration—from QuickBooks to payment systems to inventory counts to inventory management to everything. And the beauty is it’s completely flexible. It’s like Play-Doh that we play with every day.”

– Ilya Yunanov, VP of Sales and Marketing

1. The importance of a QuickBooks integration for a single source of truth

When it comes to Wearing Williams’ business tools, Ilya rates the importance of a QuickBooks integration as an 11 out of 10. 

After trying several CRM solutions, he found that most platforms overpromised and underdelivered in terms of their connection with QuickBooks. While they integrate at a basic level, those other platforms lacked instant, two-way synchronization, where any and all changes immediately update on the other end. 

“Everybody has a connection to one software, to another. But nobody has that beautiful, seamless overlay from QuickBooks to Method.”

– Ilya Yunanov, VP of Sales and Marketing

Another key factor for Wearing Williams is that some team members don’t know QuickBooks but still need its data for their daily operations. Method lets sales teams access crucial data without compromising sensitive information or risking messing up the company’s bookkeeping.

2. Workflow automation sped up orders, fulfillment, and invoicing while cutting out errors

“With Method CRM, we’ve entered a 21st-century approach to business. Automation, security, and flexibility have empowered us to deliver faster and more efficiently than ever.”

– Ilya Yunanov, VP of Sales and Marketing

By using Method’s automation tools, Wearing Williams has saved hours of time. One of Ilya’s favorite examples is how the team reduced sales order processing from over five hours to mere minutes. They automated the entire process, from order creation to fulfillment to customer notifications.

In just one click, Wearing Williams’ customers get their packing slips, invoices, and receipts—while the team automatically receives order confirmations, status updates, and inventory updates for anyone who needs them.

“Looking back, we can always trace what happened and why, but in the broad sense, it’s one-button automation for probably 20 different actions.”

– Ilya Yunanov, VP of Sales and Marketing

3. Wearing Williams gets a setup that actually fits: Custom processes and fine-tuned workflows

The Method professional services team worked closely with Wearing Williams to customize processes like creating packing lists, sales order tracking, and transaction verification workflows.

“When we started discovering things like customization, where we designed our process with the help of Method’s team, we basically ironed out the entire roadmap of how we’re going to start working.”

– Ilya Yunanov, VP of Sales and Marketing

With Method, Ilya’s team went from not being able to verify who was picking up their orders to knowing every detail of every interaction. Method’s customization experts built a workflow that lets Ilya’s team record who picks up the goods and verify that by capturing signatures.

The best part is that the team also has an audit trail to track every step of the process and store all details for a full view of their order history. This whole customization process took under 2 hours.

“With Method’s team, the beauty was that they would either glance at what’s happening and immediately understand it—or they would get knowledge of our account beforehand. They evaluate, review, listen to me, understand me—then provide a solution and always go above and beyond.”

– Ilya Yunanov, VP of Sales and Marketing

Another great customization example is with Wearing Williams’ purchase order workflow. Before Method, not only was the order acknowledgment process disconnected and time-consuming, but their accountant would have to verify line by line if the invoice matched up with the purchase order. 

Now when Ilya receives a purchase order through Method, he has all the information he needs, including:

• Exact item quantity.
• Time received.
• Anything outstanding.

Now once a purchase order is received, the team no longer has to manually verify each line item or cross-check quantities. Instead, with a single click, the system automatically confirms that the received items match the order, updates inventory in real time, and converts the purchase order into an invoice. The best part? The accountant doesn’t have to sift through paperwork or manually enter data—Method instantly generates a bill with all line items pre-verified, driving accuracy and eliminating delays.

The results: From bottlenecks to breakthroughs

In a nutshell, here’s what Ilya and Wearing Williams were able to accomplish with Method:

Metric	Before Method	After Method
Fulfillment time	2–3 days to a week per order	Minutes to hours at most
Error rate	10+ manual errors per cycle	Nearly zero
Customer experience	Limited transparency	Improved trust, responsiveness, and satisfaction
Remote accessibility	VPN-dependent	Fully accessible anywhere
Cost efficiency	Outdated, expensive ERP system	Scalable, cost-effective solution

“Thanks to the Method team, we were able to explain what we do, how we do it, and why we do it—and get the exact implementation of a customized solution for our company.”

– Ilya Yunanov, VP of Sales and Marketing

Looking ahead, Ilya and the Wearing Williams team aren’t wasting time on busywork any longer—they’re focused on running a smarter, smoother operation. With Method keeping up every step of the way, they’re cutting out inefficiencies, speeding up fulfillment, and keeping everything traceable. 

Ditching old, clunky systems changed everything for Wearing Williams—less time wasted, fewer mistakes, and happier customers who actually trust the process.